Pilo Hotel logo and identity by 5.5, Paris

Pilo is a new generation youth hostel in Lyon in a former 19th century college located on the slopes of the Croix Rousse.

It’s a hotel where you can work, an office where you can eat, and a restaurant where you can sleep. It is the comfort of a hotel combined with the uninhibited state of mind of a youth hostel.

We were in charge of the entire visual identity, from the creation of the name to the signage of the establishment, including the graphic and digital identity. We hijacked everything you could find in the laundry room of a good hotel. We designed fluffy typography inspired by folding bolster, we sewed a slipper on a t-shirt, wrote messages on sheets, and we made embroidered badges to indicate the rooms. In short, we used Pilo Hotel as a playground.

More from 5.5.