Muzeum Narodowe w Gdańsku, by Tofu

After many years, one of the most prominent Polish cultural institutions — The National Museum in Gdańsk (Muzeum Narodowe w Gdańsku in Polish) — have decided to open a new chapter and carry out a complete visual makeover. We were very excited to be part of this change as a creative team.

Our goal was both simple and challenging: Creating an unobtrusive brand identity that is highly adjustable, flexible and resistent to constantly changing trends. A frame for the vast variety of artistic and historical collections of all the units of the Museum.

Scope: workshops, visual strategy, logo and identity system, design of promotional materials
Idea: Weronika Cyganik, Anna Małecka, Anna Holik, Adam Chyliński, Daniel Naborowski
Art: Weronika Cyganik, Anna Małecka, Adam Chyliński
Design: Weronika Cyganik, Anna Holik
Motion: Basia Kowal
Music: Wolfgang Amadeus Mozart: Symphony No. 40 in G minor, K. 550 (1788)
Music montage: Stefan Wesołowski
Business: Daniel Naborowski
Client: National Museum in Gdańsk / Muzeum Narodowe w Gdańsku

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