{"id":10117,"date":"2021-11-19T21:23:53","date_gmt":"2021-11-19T21:23:53","guid":{"rendered":"https:\/\/www.luxury-minds.com\/sjy-seaweed-logo-and-visual-identity-by-north"},"modified":"2021-11-19T21:23:53","modified_gmt":"2021-11-19T21:23:53","slug":"sjy-seaweed-logo-and-visual-identity-by-north","status":"publish","type":"post","link":"https:\/\/www.luxury-minds.com\/sjy-seaweed-logo-and-visual-identity-by-north","title":{"rendered":"Sjy Seaweed, logo and visual identity, by north"},"content":{"rendered":"

Sjy Seaweed, logo and visual identity, by north
\n<\/p>\n

\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n

Sjy Seaweed is a start-up with a purpose \u2014 to help build a sustainable future through vegan seafood. Located on the island of Kvar\u00f8y in Northern Norway, Sjy aims to offer ready-to-eat products made from seaweed. Their first effort, seaweed chips made entirely from local sourced produce, has just launched.<\/p>\n

Together with Sjy we developed a brand strategy, visual identity, and packaging. We also provided expertise on establishing the production line and sourcing the optimal machinery for packaging.<\/p>\n

\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure>\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n

The identity revolves around a bespoke logotype, a colour palette combining natural, muted colors combined with more active accent colours inspired by the equipment found aboard seagoing vessels, and the typeface Graebenbach \u2014 a sans serif combining high readability with a bit of flair and quirkiness.<\/p>\n

In combination with beautiful, hand-drawn illustrations executed by Ellinor Larson, the Sjy identity is distinct yet flexible, and can easily be adapted to future products released by Sjy.<\/p>\n

\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure>\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure>\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure>\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure>\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure>\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n
\n
\n
\n\t\t\t\t\"Sjy\n\t\t\t<\/div>\n<\/figure><\/div>\n

More from by north.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sjy Seaweed, logo and visual identity, by north Sjy Seaweed is a start-up with a purpose \u2014 to help build a sustainable future through vegan seafood. Located on the island of Kvar\u00f8y in Northern Norway, Sjy aims to offer ready-to-eat products made from seaweed. Their first effort, seaweed chips made entirely from local sourced produce, has just launched. Together with Sjy we developed a brand strategy, visual identity, and packaging. We also provided expertise on establishing the production line and sourcing the optimal machinery for packaging. The identity revolves around a bespoke logotype, a colour palette combining natural, muted colors combined with more active accent colours inspired by the equipment found aboard seagoing vessels, and the typeface Graebenbach \u2014 a sans serif combining high readability with a bit of flair and quirkiness. In combination with beautiful, hand-drawn illustrations executed by Ellinor Larson, the Sjy identity is distinct yet flexible, and can easily be adapted to future products released by Sjy. More from by north.<\/p>\n","protected":false},"author":1,"featured_media":10118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69],"tags":[73,71,77,76,75,72],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.luxury-minds.com\/wp-content\/uploads\/2021\/11\/Sjy-Seaweed-logo-and-visual-identity-by-north.jpg","_links":{"self":[{"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/posts\/10117"}],"collection":[{"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/comments?post=10117"}],"version-history":[{"count":0,"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/posts\/10117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/media\/10118"}],"wp:attachment":[{"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/media?parent=10117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/categories?post=10117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxury-minds.com\/wp-json\/wp\/v2\/tags?post=10117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}