Morrama designs vibrators to “elevate intimate culture”

Industrial design studio Morrama has crafted a range of vibrators for sexual wellness brand Toy Projects, which aim to please a variety of intimate preferences.

The three products have been designed with insight from female consumers, and include a reinterpretation of a classic lipstick vibrator as well as an all over massager.


Toy Projects was founded in 2020, with the aim of inspiring “forward-thinking sexual wellbeing”. While these are its first sex toys, the brand also sells candles and T-shirts.

“With most women masturbating about once a week, we wanted to create a product that they don’t hide away,” says Toy Projects co-founder Nick Moynihan. The company was also drawn to Morrama given the studio’s mix of male, female and LGBTQ designers, explains Moynihan.

Designed to “elevate intimate culture”

Three products have been designed for the launch. On Point is inspired by the shape of lipstick vibrators and features a “soft but precise tip” which helps to channel vibrations accurately, says the London-based design consultancy.

Come Round – described as the “all rounder” – features a “softer phallic form”, which is suitable for all over massaging, according to the designers. The most unusually-shaped of the three is Two Good. This “rabbit-esque” design has inspired by the “feeling of touching yourself with two fingers”, explains Morrama.


The three toys were all sculpted in clay before being translated into 3D CAD data for manufacturing. Clay was chosen because it “works perfectly with the softness of the medical grade liquid silicone”, says the team. The results of the clay-making process can be seen in the “smooth forms of the final designs”, adds Morrama.

The toys, which can be used in the bath and shower, are available in lavender, pink and pale blue. Having incorporated these “Instagrammable” looks, the team hopes that the products “inspire people to shift their thinking about pleasure and spark more open conversations”.

“Working as a team and sharing our understanding of pleasure really helped us to design a product that supports Toy Projects’ mission to elevate intimate culture,” says Morrama founder and creative director Jo Barnard.


“We are confident that we have created a design to suit everyone whilst keeping a beautiful visual style and personality across the range,” she adds.

Sex toys have been a popular focus for designers in recent years. SeymourPowell developed an “adaptable sex toy” for vibrator brand MysteryVibe in 2016, for example. Design Week also spoke to Lora DiCarlo, whose sex tech products aim to mimic human touch.