News |
January 20, 2023
Airtasker collaborates with Studio Koto on brand overhaul
Airtasker collaborates with Studio Koto on brand overhaul Task marketplace Airtasker opted for an animated logomark that “waves, smiles and jumps” and illustrations that interact with photography. By Abbey Bamford...
News |
January 13, 2023
Reckitt’s brand experience team on how design can help FMCG become circular
Reckitt’s brand experience team on how design can help FMCG become circular Reckitt global head of brand experience and design, Jos Harrison, speaks to us about how FMCG brands can...
News |
December 8, 2022
DixonBaxi partners with ITV for major brand overhaul
DixonBaxi partners with ITV for major brand overhaul ITV’s five channels have been rebranded with new logos, motion systems, grids and focus frames, informed by its new streaming platform identity....
News |
November 23, 2022
“Kid-friendly” Gen Alpha milk brand designed for plant-based market
“Kid-friendly” Gen Alpha milk brand designed for plant-based market Designed by Young Jerks and Wildish & Co, the KiddiWinks brand, website and packaging matches a “gooey” bespoke logotype with an...
News |
November 8, 2022
Elmwood gives The Week brand toolkit based on its red masthead
Elmwood gives The Week brand toolkit based on its red masthead New brand assets look to connect to The Week’s readership in order to make the red masthead “memorable and...
News |
October 27, 2022
Plant-based cheese brand seeks to “change consumer behaviour” with new identity
Plant-based cheese brand seeks to “change consumer behaviour” with new identity Baggi’s rebrand of Honestly Tasty features a new bespoke wordmark incorporating its hero “wedge” symbol as the letter A....
News |
October 11, 2022
Wolff Olins repositions US instant grocery brand Instacart
Wolff Olins repositions US instant grocery brand Instacart Instacart’s new look is positioned around a new strategy focused on affordability and accessibility. By Abbey Bamford October 11, 2022 4:45 pm...
News |
October 10, 2022
Derek&Eric designs “planet kind, heavy duty” identity for compostable refuse bag brand
Derek&Eric designs “planet kind, heavy duty” identity for compostable refuse bag brand HoldOn’s wordmark references a tied bag, while the bin bags feature copy in a bid to influence consumer...
Branding |
September 23, 2022
Atypical Coffee, logo and brand identity
Atypical Coffee, logo and brand identity Atypical is a specialty coffee roastery based in Saigon, Vietnam. They offer both retail and wholesale coffee products that combine selected local and imported...
News |
September 1, 2022
Personal hygiene brand Wype opts for “cheeky” new identity
Personal hygiene brand Wype opts for “cheeky” new identity Among Equals introduces “ass-terisk” symbol as part of strategy to get Wype’s “below-the-waist” hygiene product noticed. By Abbey Bamford September 1,...
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